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La Satisfaction Du Client Bancaire by Ortiz-D

La Satisfaction Du Client Bancaire

by Ortiz-D
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₹5,973.00
₹5,973.00
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Book cover type: Paperback
  • ISBN13: 9786131515149
  • Binding: Paperback
  • Subject: N/A
  • Publisher: Omniscriptum
  • Publisher Imprint: Omniscriptum
  • Publication Date:
  • Pages: 140
  • Original Price: USD 60.0
  • Language: French
  • Edition: N/A
  • Item Weight: 214 grams
  • BISAC Subject(s): Marketing / General

La mesure du niveau de satisfaction de la clientèle bancaire est l'un des sujets les plus importants dans l'actualité scientifique du marketing. De plus, sa mesure dans le domaine bancaire prend force dû à son haut niveau de concurrence. Oliver (1980) propose le modèle de disconfirmation pour mesurer le niveau de satisfaction d'un client. Avkiran (1999)a développé l'échelle BANKSERV afin d'évaluer les attentes et le niveau de satisfaction d'un client dans le domaine bancaire spécifiquement. Les études d'Hofstede (1980) ont servi à développer cinq dimensions culturelles au niveau mondial. Pour cette recherche nous nous intéresserons à l'analyse du modèle de satisfaction proposé par Oliver (1980) à l'aide de l'échelle BANKSERV d'Avkiran (1999), en ayant l'origine "latino- américaine" ou "canadienne" comme variable à l'étude.

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