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Le Webmarketing: Porteur de Nouveaux Outils de Performances by Rachik-I

Le Webmarketing: Porteur de Nouveaux Outils de Performances

by Rachik-I
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Book cover type: Paperback
  • ISBN13: 9786131548727
  • Binding: Paperback
  • Subject: N/A
  • Publisher: Omniscriptum
  • Publisher Imprint: Omniscriptum
  • Publication Date:
  • Pages: 76
  • Original Price: USD 50.0
  • Language: French
  • Edition: N/A
  • Item Weight: 123 grams
  • BISAC Subject(s): Marketing / General

Comment remplir un panier sans mème bouger de son fauteuil ? Comment un groupe renommé comme Dell écoule rapidement son stock de dernier ordinateur de poche Dell Pocket aux 7's coloris éclatants ? La réponse est simple: Un clic . Le geek (l'internaute chevronné, habitué des achats en ligne qui prend un plaisir fou de partager ses avis sur les forums, les blogs et les divers sites communautaires) aujourd'hui dispose d'un poids et d'une action il n'est plus spectateur mais plutôt l'acteur principale de son achat car son avis intéresse. En effet, les critiques, les avis, et les publications personnelles sont observés de plus en plus. L'évolution du marketing virale est rapide grâce notamment à la révolution de ce qu'on appelle Le Web 2.0 . L'enjeu est donc important. Comment soigner son image, fidéliser, séduire, convaincre et faire face à la tendance des sites de communauté (facebook, twitter, MySpace...) et des influenceurs (blogueurs, tchat, forums...) ?

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