L'impact des réseaux sociaux sur le paysage politique mondial

Name: L'impact des réseaux sociaux sur le paysage politique mondial
Brand: Editions Notre Savoir
SKU: 9786209646881
Price: 5120.0 INR
Availability: InStock

by Kamran Ahsan , Muhammad Waqas Ali Madni

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ISBN13: 9786209646881
Binding: Paperback
Subject: N/A
Publisher: Editions Notre Savoir
Publisher Imprint: Editions Notre Savoir
Publication Date: March 24, 2026
Pages: 72
Original Price: USD 57.0
Language: French
Edition: N/A
Item Weight: 109 grams
BISAC Subject(s): Production & Operations Management

About The Book

Les r�seaux sociaux transforment fondamentalement la mani�re dont les utilisateurs communiquent, collaborent, consomment et cr�ent. Ces r�seaux sociaux incarnent l'un des bouleversements les plus profonds induits par les technologies de l'information sur le monde des affaires, tant � l'int�rieur qu'� l'ext�rieur des entreprises. Ils ont modernis� les relations entre les entreprises et le march�, ouvrant un nouvel horizon de possibilit�s et de d�fis pour tous les aspects de l'entreprise, de la publicit� et la promotion aux op�rations, en passant par les investissements et la gestion des ressources humaines. En particulier, les r�seaux sociaux ont jou� un r�le essentiel dans les avanc�es r�centes en mati�re d'hypoth�ses relationnelles sur les pr�f�rences des consommateurs, de nouvelles techniques de marketing entre pairs et de marketing contest�, ainsi que de pr�vision de la demande. Cette recherche repose sur trois piliers: les r�seaux sociaux, la politique et le comportement des consommateurs. Comment ces trois �l�ments sont-ils li�s entre eux ? Cette recherche vise � comprendre le r�le des r�seaux sociaux sur le comportement des consommateurs et la mani�re dont celui-ci est influenc� par la politique, ainsi que la fa�on dont les entreprises pourraient utiliser l'environnement social pour maintenir l'int�r�t de leurs consommateurs envers leur marque et conserver une longueur d'avance.

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