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Marketing in Food, Hospitality, Tourism and Events: A Critical Approach

by Richard (Sheffield Hallam University, UK) Tresidder
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Current price ₹5,366.00
Original price ₹5,459.00
Original price ₹5,459.00
Original price ₹5,459.00
(-2%)
₹5,366.00
Current price ₹5,366.00

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Book cover type: Paperback
  • ISBN13: 9781906884222
  • Binding: Paperback
  • Subject: N/A
  • Publisher: Goodfellow Publishers Limited
  • Publisher Imprint: Goodfellow Publishers Limited
  • Publication Date:
  • Pages: 256
  • Original Price: GBP 41.99
  • Language: English
  • Edition: N/A
  • Item Weight: 458 grams
  • BISAC Subject(s): Industries / Hospitality, Travel & Tourism

A unique and critical insight into the marketing process and begins a debate about the nature of the contemporary Food, Tourism, Events & Hospitality Industries. It takes the reader through a logical and critical examination of key marketing debates, theo

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