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Marketing in Food,hospitality, Tourism and Events: A Critical Approach

by Craig Tresidder/ Hirst
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Current price ₹14,613.00
Original price ₹14,950.00
Original price ₹14,950.00
Original price ₹14,950.00
(-2%)
₹14,613.00
Current price ₹14,613.00

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Book cover type: Hardcover
  • ISBN13: 9781906884529
  • Binding: Hardcover
  • Subject: N/A
  • Publisher: Goodfellow Pub Ltd
  • Publisher Imprint: Goodfellow Pub Ltd
  • Publication Date:
  • Pages: 256
  • Original Price: GBP 115.0
  • Language: English
  • Edition: N/A
  • Item Weight: 771 grams
  • BISAC Subject(s): Industries / Hospitality, Travel & Tourism

A unique and critical insight into the marketing process and begins a debate about the nature of the contemporary Food, Tourism, Events & Hospitality Industries. It takes the reader through a logical and critical examination of key marketing debates, theories and approaches to encourage readers to explore their own thoughts, ideas and opinions.

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