Marketing Internacional e Finanças

Name: Marketing Internacional e Finanças
Brand: Edicoes Nosso Conhecimento
SKU: 9786209967696
Price: 7340.0 INR
Availability: InStock

by Şahin Kesikminare

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ISBN13: 9786209967696
Binding: Paperback
Subject: N/A
Publisher: Edicoes Nosso Conhecimento
Publisher Imprint: Edicoes Nosso Conhecimento
Publication Date: April 30, 2026
Pages: 92
Original Price: GBP 58.0
Language: Portuguese
Edition: N/A
Item Weight: 137 grams
BISAC Subject(s): Production & Operations Management

About The Book

Embora o marketing internacional e as finan�as internacionais interajam entre si, n�o podemos ignorar essa intera��o e concentrar-nos apenas nos aspetos de marketing ou de finan�as de um plano de neg�cios internacional. Esta omiss�o pode causar grandes preju�zos na vida empresarial. Este livro tem como objetivo apresentar as rela��es interativas entre o marketing internacional e as finan�as internacionais e interlig�-las atrav�s de uma interface para orientar os investidores antes das suas decis�es de investimento. Foram analisados em pormenor par�metros nacionais importantes que devem ser considerados antes de uma decis�o de investimento, a fim de facilitar as decis�es de investimento dos investidores. Como exemplo concreto, para poder comparar estrategicamente dois pa�ses e decidir sobre a sua adequa��o para um investimento, encontrar� uma an�lise exaustiva de Pontos Fortes, Pontos Fracos, Oportunidades e Amea�as (SWOT) de dois pa�ses de exemplo. Este livro serve tamb�m como um manual integrador de marketing internacional e finan�as para os estudantes que frequentam cursos de marketing internacional e finan�as.

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