Marketing na era dos dados: o fim do achismo

Name: Marketing na era dos dados: o fim do achismo
Brand: Editora Evora
SKU: 9788584612086
Price: 2242.0 INR
Availability: InStock

by Rodrigo Nascimento

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ISBN13: 9788584612086
Binding: Paperback
Subject: N/A
Publisher: Editora Evora
Publisher Imprint: Editora Evora
Publication Date: February 22, 2021
Pages: 202
Original Price: GBP 17.4
Language: Portuguese
Edition: N/A
Item Weight: 291 grams
BISAC Subject(s): Consumer Behavior

About The Book

Este livro nasceu para desmistificar a máxima "somos de humanas", instaurada na mente de profissionais de comunicação e marketing. A utilização de tecnologias e análise de dados se tornou premissa básica para qualquer atividade no marketing - seja ela criativa ou não. O objetivo é prepará-lo para atuar de forma mais exata e racional por meio de frameworks baseados na experiência de oito anos que tenho em performance. Expandir sua mente para quebrar paradigmas, crenças e dogmas é uma meta pessoal atribuída na elaboração desta obra. Marketing por dados não é um novo marketing, mas uma nova maneira de pensar a criação de estratégias para a aquisição e retenção de clientes, com maior assertividade em tomadas de decisão. Aplicar marketing digital e obter resultados consistentes não é mais como antes. Empresas e profissionais estão sentindo na pele as consequências disso. Fazer as mesmas coisas do passado não gera mais vendas na proporção necessária. O texto apresenta uma perspectiva diferente de como agir e criar os passos necessários para continuar vendendo, estabelecendo metas e objetivos claros por meio de tecnologia e análise de dados simples. Marketing na era dos dados traz um olhar que não existe em nenhum livro de marketing, e os métodos apresentados facilitam tomadas de decisão que antes eram complexas.

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