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Marketingübungen: Basiswissen, Aufgaben, Lösungen. Selbstständiges Lerntraining by Manfred Bruhn

Marketingübungen: Basiswissen, Aufgaben, Lösungen. Selbstständiges Lerntraining

by Manfred Bruhn
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Book cover type: Paperback
  • ISBN13: 9783658374242
  • Binding: Paperback
  • Subject: N/A
  • Publisher: Springer Gabler
  • Publisher Imprint: Springer Gabler
  • Publication Date:
  • Pages: 333
  • Original Price: GBP 27.99
  • Language: German
  • Edition: 7., Erweiterte
  • Item Weight: 563 grams
  • BISAC Subject(s): Marketing / General

Manfred Bruhn greift in diesem �bungsbuch repr�sentative und konkrete Fragestellungen der Marketingpraxis auf und verdeutlicht den Anwendungsbezug zum Inhalt seines Lehrbuches "Marketing". Nach einer kurzen Darstellung des Basiswissens wird jede Aufgabe mit einer ausf�hrlichen Musterl�sung beantwortet, sodass das eigene Wissen �berpr�fbar ist und leicht erg�nzt werden kann.

In der 7. Auflage wurden alle Kapitel an die �nderungen im Lehrbuch "Marketing" angepasst und um Aufgaben zu den Bereichen Strategisches Marketing, Marktforschung, Vertriebs- und Kommunikationspolitik erweitert.

Zudem erhalten Sie Zusatzmaterial via App: Laden Sie die Springer Nature Flashcards-App herunter und nutzen Sie exklusive Inhalte, um Ihr Wissen zu �berpr�fen.

Der Inhalt

  • Marketing als Managementprozess
  • Strategisches Marketing
  • Marktforschung
  • Produkt- und Preispolitik
  • Kommunikations- und Vertriebspolitik
  • Marketingorganisation und -controlling


Prof. Dr. Dr. h.c. mult. Manfred Bruhn ist Professor der Betriebswirtschaftslehre an der Wirtschaftswissenschaftlichen Fakultät der Universität Basel und Honorarprofessor an der Technischen Universität München sowie Gründer der Prof. Bruhn & Partner AG. Er gehört zu den Pionieren des Kommunikations- und Markenmanagements sowie des Relationship Marketing. Sein Renommee auf diesen Gebieten gründet auf seinen anerkannten Leistungen über die letzten Jahrzehnte in der betriebswirtschaftlichen Forschung und Beratung. Zahlreiche Publikationen von Manfred Bruhn sind Referenz- und Standardwerke in Wissenschaft und Praxis. Die Schwerpunkte seiner Veröffentlichungen liegen auf der strategischen Unternehmensführung, der Marken- und Kommunikationspolitik, dem Relationship Marketing sowie dem Dienstleistungs- und Qualitätsmanagement.

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