Marques Et Contrefaçon
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Imported Edition - Ships in 18-21 Days
Free Shipping in India on orders above Rs. 500
Cet ouvrage mobilise les acquis de l''Analyse Economique du Droit et de l''Economie de l''Organisation Industrielle pour analyser le phénomène de la contrefaçon de marques. Son articulation répond au souci d''évaluer les conditions de l''efficience/inefficience de la contrefaçon. A partir de l''hypothèse utilitariste selon laquelle la marque a pour fonction de réduire les asymétries d''information entre producteurs et consommateurs, la réponse au dilemme de l''efficience de la contrefaçon de marques se situe au niveau de la capacité d''identification du consommateur. La première partie démontre que lorsque la marque est demandée comme support informationnel de la qualité, la contrefaçon de marque ne peut ètre appréhendée que comme une externalité négative sur le marché. La deuxième partie ouvre une nouvelle perspective analytique au phénomène de contrefaçon. En s''appuyant sur les comportements de consommation ostentatoire, l''objectif est de démontrer que lorsque la marque est aussi demandée pour le prestige qu''elle confère, la contrefaçon de marque peut ètre source d''efficience sur les marchés.
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