Más storytelling, menos ¿y a mi qué? / More Storytelling, Less 'What's In It for Me?'
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Comunicarte de forma clara y efectiva es m�s crucial que nunca
Te ha pasado que alguien te cuenta algo y que lo �nico que te viene a la cabeza es: " Y A M� QU�?". Bueno, no permitas que le suceda as� a tu audiencia cuando comuniques tus ideas o contenidos. Lo que t� quieres es conectar a nivel emocional, que lo que digas les importe y que mantenga su atenci�n. Cu�l es el secreto? Entender qu� es ESO que responder� al " Y A M� QU�?" de la gente que te escucha. Los principios que encierra esta poderosa frase son la clave para no solo contar historias, sino enamorar a tu audiencia con ellas.
Este libro te dar� la confianza para estructurar y comunicar tus ideas y contenidos de forma clara, efectiva y memorable. Aprender�s c�mo llevar tu storytelling al siguiente nivel, para que tus ideas impacten emocionalmente en quien m�s te importa.
ENGLISH DESCRIPTION
Communicating clearly and effectively is more crucial than ever
Has it ever happened that someone tells you something and the only thing that comes to your mind is: "SO WHAT?" Well, don't let that happen to your audience when you communicate your ideas or content. What you want is to connect on an emotional level--so that what you say matters to them and keeps their attention. What's the secret? Understanding what is THAT which will answer your audience's own "SO WHAT?" The principles behind this powerful question are the key not only to telling stories, but to captivating your audience with them.
This book will give you the confidence to structure and communicate your ideas and content in a clear, effective, and memorable way. You will learn how to take your storytelling to the next level so that your ideas make an emotional impact on the people who matter most to you.
Juan Luis R. Pons es un reconocido comunicador con más de 25 años de experiencia en medios masivos, storytelling y comunicación estratégica para clientes como Airbnb, gnp, Warner Bros. Pictures, Mars, José Cuervo y Dyson, además de exeditor
en jefe de Chilango, la revista y el sitio.
Ha trabajado con celebridades y especialistas como Yuya, Hugo Sánchez, Lorena Ochoa, Olivia Peralta, José Ramón Fernández, Ingrid Coronado, Alondra de la Parra, Christian Chávez, Aleks Syntek, Rosario Marín (extesorera de Estados Unidos), el astronauta José Hernández, Alberto Contador, Edicson Ruiz y los top chefs Jorge Vallejo, Elena Reygadas y Edgar Núñez.
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