Master International Business Customs: The Cultural Intelligence Field Guide for Global Success

Name: Master International Business Customs: The Cultural Intelligence Field Guide for Global Success
Brand: Independently Published
SKU: 9798198149335
Price: 2564.0 INR
Availability: InStock

by Matteo Viremont

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ISBN13: 9798198149335
Binding: Paperback
Subject: N/A
Publisher: Independently Published
Publisher Imprint: Independently Published
Publication Date: May 22, 2026
Pages: 264
Original Price: GBP 22.33
Language: English
Edition: N/A
Item Weight: 617 grams
BISAC Subject(s): International / Marketing

About The Book

Master International Business Customs: The Cultural Intelligence Field Guide for Global Success is your no-nonsense, real-world guide to surviving-and thriving-in the wonderfully confusing world of global business.

Let's be honest: international business isn't just about spreadsheets, strategy, and suits. It's about knowing when a handshake is enough, when small talk is mandatory, why "yes" sometimes means "maybe," and how being five minutes late can be either rude or perfectly normal-depending on where you are.

Written with humor, clarity, and practical insight, this book turns cultural confusion into competitive advantage.

Inside, you'll learn how cultural intelligence (CQ) actually works in the real world-not in theory-heavy textbooks. You'll discover how to communicate clearly across cultures, negotiate without accidentally offending your counterpart, lead multicultural teams without losing your mind, and build trust in places where contracts matter less than relationships.

This field guide walks you through:

Thinking globally without losing your cultural identity
Communicating effectively across high-context and low-context cultures
Navigating business etiquette, meetings, and negotiations worldwide
Leading, motivating, and managing international and virtual teams
Understanding how time, hierarchy, ethics, and values shape business behavior
Adapting sales, marketing, and customer relationships for global markets
Avoiding common (and costly) cultural mistakes-and recovering when you make them

Each chapter is practical, engaging, and packed with insights you can apply immediately-whether you're closing international deals, expanding into new markets, managing global teams, or preparing for your next overseas business trip.

This is not a country-by-country rulebook you'll forget in your hotel room. It's a mindset shift. A confidence booster. And a reminder that global success doesn't come from knowing everything-it comes from being curious, adaptable, and culturally aware.

If you've ever wondered:

"Why did that meeting go so wrong?"

"Was that silence agreement or disagreement?"

"Am I being direct... or just rude?"

This book is for you.

Perfect for entrepreneurs, executives, managers, consultants, expats, and anyone working across borders, Master International Business Customs helps you turn cultural differences into strengths-and global complexity into opportunity.

Because in international business, it's not just what you do that matters.

It's how, where, and with whom you do it.

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