Name: Media Interview Techniques: A Complete Guide to Media Training
Brand: Atlantic Books
SKU: 9780749474720
Price: 4280.0 INR
Availability: OutOfStock

Media Interview Techniques: A Complete Guide to Media Training

by Robert Taylor

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ISBN13: 9780749474720
Binding: Paperback
Subject: N/A
Publisher: Kogan Page
Publisher Imprint: Kogan Page
Publication Date: November 24, 2015
Pages: 224
Original Price: USD 42.99
Language: English
Edition: N/A
Item Weight: 323 grams
BISAC Subject(s): Public Relations

About The Book

Never has media training been more relevant, or in-demand. Confidently deliver a key message, even in crisis conditions, and represent yourself or your organization using this unique collection of models and techniques. Featuring insightful anecdotes of interviews from the likes of George W. Bush, HRH Prince Philip, and more, this is a must-read for any PR executive, press officer or communications professional.

Any individual preparing for an interview with the media, however practised or well-rehearsed they are, worries about failing to convey the essential points, or encountering that awkward question in the glare of public scrutiny. As media channels multiply by the day, offering ever more opportunities for exposure, so they also present a growing probability of finding oneself in front of the camera, webcam, or microphone in a make-or-break encounter where every word, gesture or expression counts.

Media Interview Techniques is the authoritative guide to giving successful media interviews, combining the author's own unique models and techniques with a survey of published research and influential opinion, to help the reader prepare for any occasion when called upon to represent an organization publicly.

Supported throughout with insightful anecdotes and transcripts of good and bad interviews given by George W. Bush, HRH Prince Philip, David Cameron and numerous public figures, this book presents a methodology which has been proven across the spectrum of industry sectors both nationally and internationally.

Written for those who speak on behalf of commercial companies, public services, charities, NGOs, or as a subject expert (or for those briefing clients prior to interviews), no communications professional can afford to be without a copy.

The book is also supported by online resources, including web links to relevant media interviews for each chapter and high-profile news stories.

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