Mind Over Markets: The Power of Behavioral Economics

Name: Mind Over Markets: The Power of Behavioral Economics
Brand: Independently Published
SKU: 9798294926380
Price: 855.0 INR
Availability: InStock

by Robert Geissler

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ISBN13: 9798294926380
Binding: Paperback
Subject: N/A
Publisher: Independently Published
Publisher Imprint: Independently Published
Publication Date: July 31, 2025
Pages: 122
Original Price: GBP 7.48
Language: English
Edition: N/A
Item Weight: 173 grams
BISAC Subject(s): Economic History

About The Book

Why do smart people make irrational decisions - again and again?

You know you should save more. Spend less. Invest wisely. Resist the impulse buy. And yet.

The truth is, your decisions are rarely driven by logic. They are shaped by emotion, habit, cognitive shortcuts, and social influence - in ways you can predict, understand, and change.

In Mind Over Markets, retired law enforcement lieutenant and independent economist Robert F. Geissler takes you inside the science that is reshaping economics, public policy, healthcare, and finance. Drawing on decades of landmark research - from Kahneman and Tversky's Prospect Theory to Thaler's Nobel Prize-winning work on nudge theory - this fully updated second edition gives you a complete, accessible guide to why humans behave the way they do and what you can actually do about it.

You'll discover:

The two-system architecture of your brain - and how System 1 quietly overrules your best intentions
Why losses hurt twice as much as gains feel good - and how it's costing you money
How governments, platforms, and marketers use choice architecture to steer your decisions
The behavioral science of habits, procrastination, and the intention-action gap
How AI and the digital attention economy are industrializing your cognitive vulnerabilities
Practical decision frameworks - from pre-mortem analysis to commitment devices - that actually work

Whether you're an investor, a policy professional, a student of human nature, or simply someone who wants to understand why the world works the way it does, Mind Over Markets gives you the most powerful lens available: a clear-eyed understanding of your own mind.

Understand your brain. Transform your behavior. Rethink the economy.

Robert F. Geissler is a retired New Jersey Department of Corrections Lieutenant, independent author, and publisher under the ThinkTankMedia.Online imprint. His catalog spans behavioral economics, monetary policy, geopolitical analysis, and accessible history.

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