Model klasyfikacji klientów w ramach Przemyslu 4.0 (CCM)

Name: Model klasyfikacji klientów w ramach Przemyslu 4.0 (CCM)
Brand: Wydawnictwo Nasza Wiedza
SKU: 9786209955037
Price: 7002.0 INR
Availability: InStock

by Adnan Ćosic

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ISBN13: 9786209955037
Binding: Paperback
Subject: N/A
Publisher: Wydawnictwo Nasza Wiedza
Publisher Imprint: Wydawnictwo Nasza Wiedza
Publication Date: April 24, 2026
Pages: 92
Original Price: USD 78.0
Language: Polish
Edition: N/A
Item Weight: 137 grams
BISAC Subject(s): Production & Operations Management

About The Book

Przemysl 4.0 to obecnie gl�wnie modne haslo i tylko nieliczne firmy potrafią w pelni je wykorzystac. Wynika to między innymi z braku wiedzy i doświadczenia w zakresie technologii, kt�re obejmuje Przemysl 4.0. Szczeg�lnym wyzwaniem jest to dla firm, kt�re opracowują, wdrażają i dystrybuują takie technologie. Aby skutecznie wprowadzac na rynek tak zwane inteligentne produkty, firmy muszą opracowac dostosowane do potrzeb strategie marketingowe i sprzedażowe. Jednak zanim będzie można opracowac jakąkolwiek strategię marketingową, przedsiębiorstwa będą musialy najpierw zrozumiec swoich klient�w i ich sytuację. Biorąc pod uwagę nowośc Przemyslu 4.0, potrzeby i cechy klient�w są nieznane. W konsekwencji nie da się w latwy spos�b zidentyfikowac segment�w klient�w. Celem niniejszego raportu jest zidentyfikowanie możliwych sposob�w grupowania klient�w, aby umożliwic organizacji sprzedaży odpowiedni proces segmentacji, targetowania i pozycjonowania. Ponadto należy r�wnież znaleźc możliwe kryteria o wysokim znaczeniu w odniesieniu do Przemyslu 4.0, slużące do grupowania klient�w. Celem jest zatem zapewnienie firmom kompleksowych ram do opracowania dostosowanych do potrzeb strategii marketingowych i sprzedażowych.

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Model klasyfikacji klientów w ramach Przemyslu 4.0 (CCM)

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