Modèle de classification des clients (CCM) pour l'Industrie 4.0

Name: Modèle de classification des clients (CCM) pour l'Industrie 4.0
Brand: Editions Notre Savoir
SKU: 9786209960154
Price: 7340.0 INR
Availability: InStock

by Adnan Ćosic

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ISBN13: 9786209960154
Binding: Paperback
Subject: N/A
Publisher: Editions Notre Savoir
Publisher Imprint: Editions Notre Savoir
Publication Date: April 27, 2026
Pages: 92
Original Price: GBP 58.0
Language: French
Edition: N/A
Item Weight: 137 grams
BISAC Subject(s): Production & Operations Management

About The Book

L'Industrie 4.0 n'est pour l'instant qu'un mot � la mode, et seules quelques entreprises sont capables d'en tirer pleinement parti. Cela s'explique notamment par un manque de connaissances et d'exp�rience concernant les technologies que recouvre l'Industrie 4.0. L'Industrie 4.0 repr�sente un v�ritable d�fi, en particulier pour les entreprises qui d�veloppent, fabriquent et commercialisent ces technologies. Pour commercialiser avec succ�s ces produits dits intelligents, les entreprises doivent �laborer des strat�gies de marketing et de vente sur mesure. Cependant, avant de pouvoir �laborer une strat�gie marketing, les entreprises doivent d'abord comprendre leurs clients et leur situation. Compte tenu de la nouveaut� de l'Industrie 4.0, les besoins et les caract�ristiques des clients sont inconnus. Par cons�quent, les segments de client�le ne peuvent pas �tre identifi�s facilement. L'objet de ce rapport est d'identifier les moyens possibles de regrouper les clients afin de permettre un processus ad�quat de segmentation, de ciblage et de positionnement par l'organisation commerciale. En outre, il convient �galement de d�terminer les crit�res pertinents en mati�re d'Industrie 4.0 pour le regroupement des clients. L'objectif est donc de fournir aux entreprises un cadre complet pour �laborer des strat�gies de marketing et de vente sur mesure.

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