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Museum Branding: How to Create and Maintain Image, Loyalty, and Support by Margot Wallace

Museum Branding: How to Create and Maintain Image, Loyalty, and Support

by Margot Wallace
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Book cover type: Paperback
  • ISBN13: 9781442263451
  • Binding: Paperback
  • Subject: N/A
  • Publisher: Rowman & Littlefield Publishers
  • Publisher Imprint: Rowman & Littlefield Publishers
  • Publication Date:
  • Pages: 340
  • Original Price: USD 51.0
  • Language: English
  • Edition: Second Edition
  • Item Weight: 499 grams
  • BISAC Subject(s): Museum Administration & Museology

Branding a museum helps it stand out from the crowd by giving it an image and personality with which visitors and supporters can identify, increasing their emotional attachment and encouraging them to return. In Museum Branding, Wallace offers clear, practical advice on how to brand a museum department-by-department, step by step. By highlighting case studies from museums of every type and size, she emphasizes that brains, not budget, create a successful branding effort. This new edition is heavily updated to reflect digital branding from start-to-finish and features three entirely new chapters: Public Relations and Social Media; Theaters, Conservation Labs, and Visible Storage Spaces; and Databases

Margot Wallace is an associate professor of marketing communication at Columbia College of Chicago who teaches courses in branding, marketing and writing, and has researched museum marketing for twelve years.

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