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Music, Markets and Consumption

by Daragh (Lecturer in Marketing, Management School, University of Sheffield) O'Reilly
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Current price ₹5,353.00
Original price ₹5,459.00
Original price ₹5,459.00
Original price ₹5,459.00
(-2%)
₹5,353.00
Current price ₹5,353.00

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Book cover type: Paperback
  • ISBN13: 9781908999528
  • Binding: Paperback
  • Subject: N/A
  • Publisher: Goodfellow Publishers Limited
  • Publisher Imprint: Goodfellow Publishers Limited
  • Publication Date:
  • Pages: 256
  • Original Price: GBP 41.99
  • Language: English
  • Edition: N/A
  • Item Weight: 384 grams
  • BISAC Subject(s): Industries / Hospitality, Travel & Tourism

A fully international and scholarly analysis integrating the unique popular music sector both within arts marketing and current marketing and consumption theories. It gives a full overview and coverage of music, marketing and cultural policy, and the emerging academic study of the sector.

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