Nachhaltige Wirtschaftskonzepte: Strategien - Innovationen - Trends

Name: Nachhaltige Wirtschaftskonzepte: Strategien - Innovationen - Trends
Brand: Springer Gabler
SKU: 9783658478780
Price: 4863.0 INR
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by Marc Knoppe

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ISBN13: 9783658478780
Binding: Paperback
Subject: N/A
Publisher: Springer Gabler
Publisher Imprint: Springer Gabler
Publication Date: September 27, 2025
Pages: 406
Original Price: EUR 66.2
Language: German
Edition: N/A
Item Weight: 645 grams
BISAC Subject(s): Management Science

About The Book

Dieses Buch beleuchtet verschiedene Themenbereiche im Kontext der Nachhaltigkeit und der verbundenen Sustainable Development Goals. Im Vordergrund stehen dabei die Chancen, die sich aus einer mutigen und weitsichtigen Herangehensweise ergeben.
Das Thema Nachhaltigkeit basierend auf den Säulen Soziales, Umwelt und nachhaltiges Wirtschaften gewinnt an Bedeutung. Gesellschaftliche Veränderungen fordern zunehmend nachhaltige Wirtschaftskonzepte und Lösungen, neue strategische Ausrichtungen und Strategiemodelle, um die Wirtschaft auf ein neues Niveau zu führen. Die Wertschöpfungsketten fast aller Branchen werden davon erfasst, was auch starke Auswirkungen auf die einzelnen Wertschöpfungsketten der Unternehmen hat. Moderne Trends wie New Work, neue EU-Regeln, geopolitische Bedrohungen, Umweltkatastrophen und vieles mehr sind Risiken und Chancen zugleich.
Das Werk soll Unternehmen Denkanstöße geben, sich neu auszurichten und nachhaltige Wirtschaftskonzepte zu erkennen und zu entwickeln.

Der Inhalt
KI-Anwendungen für Shared Mobility Angebote - Innovative Arbeitsmodelle: Eine Bewertung moderner Organisationsformen im Kontext von New Work - Der Einfluss von Social Media auf die psychische Gesundheit der Generation Z - Psychological Perspectives on Recurring Challenges in Agile Work - Applied Media Psychology and its Contribution to Sustainability - API-basierte Ökosysteme als Treiber der Digitalökonomie - Supply-Chain-Stability-Index: Bewertung von Lieferketten am Beispiel der Handelsroute Taiwan-EU - Nachhaltigkeitsberichterstattung im deutschen Mittelstand - Pay-per-X and Equipment as a Service - In-Store Customer Experience-Analytics: Kundenmanagement-Potenziale von Sensordaten für den stationären Fachhandel - Corporate Security als nachhaltiger Wertschöpfungsfaktor - CSR im Handel: Kundenerwartungen erfüllen - Die Wesentlichkeitsanalyse in der Nachhaltigkeitsberichterstattung nach CSRD - Digitaler B2B-Vertrieb der Zukunft - Digitale Customer Journey von GenY- und GenZ-Kunden und Handlungsfelder für den B2B-Vertrieb - Nachhaltigkeit im Human Resource Management - Transformation zum betrieblichen Gesundheitsmanagement 4.0

Der Herausgeber
Prof. Dr. Marc Knoppe ist Professor für Internationales Handelsmanagement, Strategisches Marketing und Innovationsmanagement an der THI Business School der Technischen Hochschule Ingolstadt. Zudem ist er Vorstand des European Institute of Management (EuWiM AG) und Mitglied in verschiedenen Beiräten.

About The Author

Prof. Dr. Marc Knoppe ist Professor für Internationales Handelsmanagement, Strategisches Marketing und Innovationsmanagement an der THI Business School der Technischen Hochschule Ingolstadt. Er ist Studiengangleiter der Master Strategy, Global Risk & Security Management MBA sowie Retail and Consumer Management. Er verfügt über mehr als 25 Jahre internationale Führungsverantwortung als Geschäftsführer und Mitglied der Geschäftsleitung amerikanischer und deutscher Konzernunternehmen mit Schwerpunkt Unternehmensstrategie, Marketing und Vertrieb. Er berät und unterstützt Unternehmen in der Entwicklung und Umsetzung der digitalen Transformation, insbesondere in der Entwicklung der Digitalisierungsstrategien, der Weiterentwicklung der Geschäftsmodelle sowie der strategischen Entwicklung von Corporate Security. Er ist Vorstand des European Institute of Management (EuWiM AG) und Mitglied in verschiedenen Beiräten. Parallel hält er internationale Vorträge und Workshops mit den Schwerpunkten Strategie, Digitale Transformation sowie Global Risk & Strategy Management. (marc.knoppe@thi.de)

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