O valor da marca é medido pelas multinacionais no Egito?

Name: O valor da marca é medido pelas multinacionais no Egito?
Brand: Edicoes Nosso Conhecimento
SKU: 9786209974021
Price: 5320.0 INR
Availability: InStock

by Reham El-Hennawy

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ISBN13: 9786209974021
Binding: Paperback
Subject: N/A
Publisher: Edicoes Nosso Conhecimento
Publisher Imprint: Edicoes Nosso Conhecimento
Publication Date: May 7, 2026
Pages: 84
Original Price: GBP 42.0
Language: Portuguese
Edition: N/A
Item Weight: 123 grams
BISAC Subject(s): General

About The Book

O valor da marca � um aspeto muito importante tanto para os consumidores como para as empresas. Considera-se que um elevado valor da marca permite conquistar a fidelidade do consumidor, aumentar a quota de mercado e, consequentemente, gerar margens de lucro mais elevadas para a empresa. Assim, � essencial que os profissionais de marketing saibam exatamente de onde prov�m o valor das suas marcas e incorporem os elementos que o criam nas atividades de marketing da empresa. Apesar do consider�vel interesse no conceito de valor da marca e nas suas medi��es, t�m sido propostas muito poucas investiga��es que indiquem os elementos que poderiam ser utilizados pelos profissionais de marketing para medir o valor das suas marcas. Para colmatar esta lacuna, este livro apresenta uma investiga��o detalhada de seis dos diferentes estudos sobre o valor da marca propostos por v�rios investigadores para medir o valor da marca por parte de uma empresa. A investiga��o tamb�m descreve os diferentes elementos propostos por cada estudo para medir o valor da marca. � apresentada uma compara��o entre os diferentes estudos sobre valor da marca, bem como as suas vantagens e desvantagens. Por fim, � abordada a quest�o de saber se as multinacionais no Egito medem o valor das suas marcas, com conclus�es e recomenda��es do autor.

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