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Practices, Strategies, and Emerging Trends in Marketing for Global Expansion by Ricardo Marcão, Vasco Santos

Practices, Strategies, and Emerging Trends in Marketing for Global Expansion

by Ricardo Marcão , Vasco Santos
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Book cover type: Paperback
  • ISBN13: 9798337334622
  • Binding: Paperback
  • Subject: N/A
  • Publisher: Igi Global Scientific Publishing
  • Publisher Imprint: Igi Global Scientific Publishing
  • Publication Date:
  • Pages: 526
  • Original Price: GBP 125.8
  • Language: English
  • Edition: N/A
  • Item Weight: 903 grams
  • BISAC Subject(s): Strategic Planning

Businesses face many opportunities and challenges in internationalization. By expanding globally, businesses experience economic growth and increased customer engagement. Using social media and data analytics, businesses personalize their strategies for different customer expectations. Businesses are also likely to receive criticism for their marketing practices and their social impact. It is important for businesses to consider different driving forces, including emotional and cognitive factors, to better strategize and to transform their marketing practices. Practices, Strategies, and Emerging Trends in Marketing for Global Expansion explores the complexities of international marketing, offering a comprehensive analysis of key strategies, theoretical models, and emerging trends in global market expansion. It provides valuable insights into the challenges and opportunities businesses face in internationalization by bridging theory and practice. Covering topics such as social criticism, corporate brand awareness, and small businesses, this book is an excellent resource for business professionals, policymakers, marketing professionals, managers, researchers, academicians, and more.

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