Preisfindung - nie mehr unter Wert verkaufen!: Von der BWA zur agilen Projektkalkulation

Name: Preisfindung - nie mehr unter Wert verkaufen!: Von der BWA zur agilen Projektkalkulation
Brand: Bod - Books on Demand
SKU: 9783749479740
Price: 2007.0 INR
Availability: InStock

by Martin Keller

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ISBN13: 9783749479740
Binding: Paperback
Subject: N/A
Publisher: Bod - Books on Demand
Publisher Imprint: Bod - Books on Demand
Publication Date: September 6, 2019
Pages: 150
Original Price: GBP 17.9
Language: German
Edition: N/A
Item Weight: 186 grams
BISAC Subject(s): Leadership

About The Book

Die richtige Preisfindung für ein Produkt oder eine Dienstleistung kann für kleinere Unternehmen, Selbständige und Gründer existenziell sein. Der Preisfindungsprozess ist sehr komplex, weil er einerseits das Verständnis von Zahlen-Daten-Fakten für die Kalkulation voraussetzt und andererseits im Endkundenbereich hohes Verhandlungsgeschick erfordert. Im vorliegenden Band werden die Kalkulationsgrundlagen so kurz und knapp und so praxisbezogen wie möglich dargestellt. Das Buch enthält fast zu jedem Aspekt ein Rechenbeispiel und beschreibt die Kalkulation anhand eines durchgängigen Beispiels für einen Webdesigner von A-Z.

About The Author

Dipl.-Kfm. LL.M. corp. restruc. Martin Keller ist geschäftsführender Gesellschafter der FOBEKA GmbH. Sein Kerngebiet ist die Unternehmensbewertung mit einem "deep dive" in die Unternehmensanalyse auf Basis von Jahresabschlüssen, Kostenrechnungsunterlagen und Kennziffern. Nach Abitur und Studium an der TU Dortmund, war er für eine große Wirtschaftsprüfungsgesellschaft tätig. Es folgten Stationen als Leiter Rechnungswesen in einem inhabergeführten Unternehmen und als kaufmännischer Leiter eines niederländischen Mittelstandskonzerns. Anschließend kam der Wechsel in ein U.S. amerikanisches Tochterunternehmen als Leiter Finanzen/IT mit Fokus auf Deutschland, Italien und Spanien. Seit 2010 Unternehmensberatung/ Unternehmensnachfolgeberatung.

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