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Public Relations Strategies and Tactics

by Kristie Byrum
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₹18,623.00
Original price ₹18,623.00
Original price ₹18,623.00
₹18,623.00
Current price ₹18,623.00

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Book cover type: Hardcover
  • ISBN13: 9781516572823
  • Binding: Hardcover
  • Subject: N/A
  • Publisher: Cognella Academic Publishing
  • Publisher Imprint: Cognella Academic Publishing
  • Publication Date:
  • Pages: 340
  • Original Price: USD 187.07
  • Language: English
  • Edition: N/A
  • Item Weight: 921 grams
  • BISAC Subject(s): Public Relations

Public Relations Strategies and Tactics addresses contemporary public relations approaches and equips students with knowledge and information about relevant theoretical frameworks and strategies for modern communication. The anthology features diverse viewpoints and carefully selected readings to offer students an understanding of public relations.

This anthology lays out critical theories and definitions with select readings to introduce students to concepts

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