Qualità del servizio; un approccio contemporaneo

Name: Qualità del servizio; un approccio contemporaneo
Brand: Edizioni Sapienza
SKU: 9786209822070
Price: 5022.0 INR
Availability: InStock

by Zahra Idrees , Khuram Shafi

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ISBN13: 9786209822070
Binding: Paperback
Subject: N/A
Publisher: Edizioni Sapienza
Publisher Imprint: Edizioni Sapienza
Publication Date: March 30, 2026
Pages: 52
Original Price: USD 56.0
Language: Italian
Edition: N/A
Item Weight: 82 grams
BISAC Subject(s): Production & Operations Management

About The Book

Questo libro si concentra sul marketing relazionale poich� riconosce l'importanza di costruire relazioni a lungo termine per aumentare la redditivit� delle aziende e garantirne la sostenibilit� futura. A causa degli effetti negativi che il comportamento di cambio fornitore da parte dei clienti potrebbe avere sullo sviluppo di relazioni di successo, comprendere le decisioni di cambio fornitore dei clienti pu� rappresentare un passo fondamentale nel processo di creazione, sviluppo e mantenimento di scambi relazionali efficaci. Lo scopo di questo libro � quello di introdurre l'eterogeneit� dei clienti nelle loro caratteristiche relazionali (profondit�, durata e ampiezza) nell'analisi della fidelizzazione dei clienti rispetto al cambio di fornitore di servizi. Considerando il ruolo moderatore delle caratteristiche relazionali sulla fidelizzazione dei clienti, queste ultime moderano effettivamente la relazione tra qualit� del servizio e fidelizzazione dei clienti. Se i fornitori di servizi vogliono mantenere la fidelizzazione dei propri clienti nei confronti dei loro servizi e prodotti, dovrebbero competere sulla qualit� del servizio.

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