Reimaginar el poder de la comunicación

Name: Reimaginar el poder de la comunicación
Brand: Lid
SKU: 9789689721116
Price: 3250.0 INR
Availability: InStock

by Amanda Joy Berenstein Lerikstein , Blanca Johanna Palacio Illingworth

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ISBN13: 9789689721116
Binding: Paperback
Subject: N/A
Publisher: Lid
Publisher Imprint: Lid
Publication Date: September 22, 2025
Pages: 210
Original Price: USD 29.5
Language: Spanish
Edition: N/A
Item Weight: 273 grams
BISAC Subject(s): Business Communication / General

About The Book

En un mundo donde los mensajes se multiplican cada segundo y la atenci�n es un recurso escaso, comunicar ya no es suficiente: hay que hacerlo con intenci�n, estrategia y prop�sito. Reimaginar el poder de la comunicaci�n, de Amanda Berenstein y Johanna Palacio, analiza el papel estrat�gico de la comunicaci�n en un entorno caracterizado por la inmediatez, la digitalizaci�n y el impacto de la cultura en la reputaci�n corporativa.Las autoras ofrecen una gu�a pr�ctica y cercana para transformar la comunicaci�n en un motor que conecta marcas, personas y organizaciones con lo que realmente importa: la cultura y las conversaciones que definen nuestro tiempo. Presentan un marco que combina escucha cultural, gesti�n de stakeholders y creatividad aplicada, mostrando c�mo la comunicaci�n se convierte en un activo de negocio que influye en ventas, reputaci�n y atracci�n de talento. A trav�s de metodolog�as como Trend Mapping y Culture Compass, explican c�mo transformar datos e insights en narrativas que fortalezcan la relaci�n entre organizaciones y sociedad.A diferencia de otros enfoques centrados solo en la teor�a, este libro combina experiencia real, metodolog�as probadas y casos que muestran c�mo anticiparse a tendencias, construir confianza y convertir la comunicaci�n en un activo tangible de negocio. Es una invitaci�n a ver m�s all� de los medios y a descubrir c�mo liderar desde la narrativa, logrando no solo ser escuchados, sino tambi�n generar impacto y resultados duraderos.Escrito con un estilo claro y din�mico, este libro se convierte en una herramienta indispensable para l�deres, profesionales de la comunicaci�n y estudiantes que buscan comprender c�mo la cultura, los datos y la creatividad se entrelazan para mover audiencias y generar valor. Una lectura que inspira y, al mismo tiempo, ofrece rutas concretas para actuar.

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