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Search Marketing Strategies

by James Colborn
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₹24,888.00
Original price ₹24,888.00
Original price ₹24,888.00
₹24,888.00
Current price ₹24,888.00

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Book cover type: Hardcover
  • ISBN13: 9781138441217
  • Binding: Hardcover
  • Subject: N/A
  • Publisher: Routledge
  • Publisher Imprint: Routledge
  • Publication Date:
  • Pages: 236
  • Original Price: USD 250.0
  • Language: English
  • Edition: 1
  • Item Weight: 508 grams
  • BISAC Subject(s): Marketing / Multilevel

Focuses on how to make the most from the search engine industry. Concentrating on the strategic element rather than the procedural approach, this work demonstrates how to adapt the tactical techniques, such as paid search, site side optimization and analytics packages, into search strategies in order to achieve marketing or corporate objectives.

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