Small Company Big World: PME du monde, internationalisez-vous !

Name: Small Company Big World: PME du monde, internationalisez-vous !
Brand: Editions L'Harmattan
SKU: 9782343240053
Price: 2149.0 INR
Availability: InStock

by Frost William H

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ISBN13: 9782343240053
Binding: Paperback
Subject: N/A
Publisher: Editions L'Harmattan
Publisher Imprint: Editions L'Harmattan
Publication Date: September 28, 2021
Pages: 234
Original Price: USD 30.6
Language: French
Edition: N/A
Item Weight: 327 grams
BISAC Subject(s): General

About The Book

Les petites et moyennes entreprises (PME) repr�sentent plus des deux tiers de l'activit� �conomique dans le monde occidental. Et pourtant, seule une infime partie de ces PME vend ses produits ou services � l'�tranger. Imaginez un instant les revenus suppl�mentaires, les opportunit�s de croissance, les millions de clients potentiels... perdus ! Simplement parce que ces PME ont peur ou ne savent pas comment s'aventurer au-del� de leurs fronti�res nationales. Si vous faites partie de ces PME, cet ouvrage vous montrera comment tirer pleinement parti de l'international. R�dig� par un praticien qui a accompagn� plus de 500 PME dans la cr�ation d'une pr�sence mondiale, il expose les �tapes pratiques pour identifier et aborder de nouveaux march�s � l'�tranger qui correspondent � votre entreprise. Sur fond d'humour, de checklists, de graphiques et de dizaines d'histoires vraies (de succ�s et d'�checs), l'auteur montre comment r�unir vos ressources, d�couvrir les opportunit�s (et les pi�ges) qui vous attendent sur les march�s �trangers, et comment adopter la bonne approche pour enfin lancer votre aventure mondiale avec succ�s.

About The Author

Frost William H: - William H. Frost est président de Strategy Analysis International, une société de conseil en internationalisation.

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