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Social Media and Integrated Marketing Communication: A Rhetorical Approach

by Jeanne M. Persuit
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₹5,375.00
Original price ₹5,375.00
Original price ₹5,375.00
₹5,375.00
Current price ₹5,375.00

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Book cover type: Paperback
  • ISBN13: 9781498516167
  • Binding: Paperback
  • Subject: N/A
  • Publisher: Lexington Books
  • Publisher Imprint: Lexington Books
  • Publication Date:
  • Pages: 144
  • Original Price: USD 53.99
  • Language: English
  • Edition: Reprint
  • Item Weight: 227 grams
  • BISAC Subject(s): E-Commerce / Digital Marketing

Social Media and Integrated Marketing Communication: A Rhetorical Approach looks at social media in the theory and practice of integrated marketing communication, with a theoretical grounding in rhetoric. Understanding social media as epideictic rhetoric can offer a temperate and informed perspective of the implications of social media in IMC.

Jeanne M. Persuit is assistant professor of communication at the University of North Carolina, Wilmington.

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