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Social Media and Mobile Marketing Strategy by Randi Priluck

Social Media and Mobile Marketing Strategy

by Randi Priluck
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₹14,435.00
₹14,435.00
₹14,435.00
₹14,435.00
₹14,435.00

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Book cover type: Paperback
  • ISBN13: 9780190215071
  • Binding: Paperback
  • Subject: N/A
  • Publisher: Oxford University Press
  • Publisher Imprint: Oxford University Press
  • Publication Date:
  • Pages: 496
  • Original Price: USD 145.0
  • Language: English
  • Edition: N/A
  • Item Weight: 772 grams
  • BISAC Subject(s): Industries / Retailing

Social Media and Mobile Marketing Strategy is the first digital media marketing textbook to combine social media and mobile technology with digital marketing strategy planning. It provides a framework that guides students in setting objectives, segmenting and researching potential markets, examining consumer behavior in the digital market space, and using measurement plans to evaluate success and failure. Working from a strong foundation in marketing theory, this text presents a clear set of processes for executing social media and mobile strategies in order to build brand value.

Randi Priluck is Professor of Marketing at Pace University and Academic Director of the joint Lubin School of Business and Media Storm Master's program in Social Media and Mobile Marketing. She received a Ph.D. in business with a specialization in marketing from Drexel University in 1995 and an MBA from New York University in 1990. Her research in the area of consumer learning has appeared in The Journal of Advertising, Journal of Current Issues and Research in Advertising, Psychology & Marketing, Journal of Marketing Education, Journal of Consumer Marketing, Journal of the Academy of Marketing Science, and The Journal of Brand Management. Her blog on social media research may be read at http: //socialmediaandmobileresearch.com/author/rpriluck/

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