Name: Social Media Marketing
Brand: Atlantic Books
SKU: 9781516527137
Price: 8457.0 INR
Availability: OutOfStock

Social Media Marketing

by Eric Stewart Harvey

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ISBN13: 9781516527137
Binding: Paperback
Subject: N/A
Publisher: Cognella Academic Publishing
Publisher Imprint: Cognella Academic Publishing
Publication Date: June 13, 2019
Pages: 176
Original Price: USD 84.95
Language: English
Edition: N/A
Item Weight: 318 grams
BISAC Subject(s): Marketing / General

About The Book

Social Media Marketing provides students with an accessible yet complete introduction to social media marketing. The book guides readers through an interactive project that introduces them to key functional areas of social media marketing, including social networking, target audience profiles, social media audit, content marketing, social media analytics, and overall social media strategy. This hands-on approach helps students better understand the practical application of theoretical concepts. Additionally, students get to see strategic marketing in action as they observe how brand creation works within the social media ecosystem.

Social Media Marketing helps readers understand how the implementation of a strategic and intentional social media marketing plan can help a business better connect with customers, generate interest, and achieve goals. It is an excellent resource for instructors who teach courses in social media marketing, integrated marketing communications, and marketing principles.

Eric Stewart Harvey has served as the director of the Center for the Advancement of Digital Marketing and Analytics (CADMA) at Ball State University for the past four years. At the Center, over 1,000 students have taken social media marketing courses that provide them with the foundational skills they will need to progress after graduation into the digital marketing field. Professor Harvey has taught marketing for the past 10 years with focus in social media marketing, integrated marketing communications, and product and brand management. He has a significant practitioner background, having worked at Verizon in various marketing disciplines.

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