Sozialwirtschaft
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Das Buch diskutiert die besonderen Herausforderungen von Unternehmen in der Sozialwirtschaft, die mit h�heren Belastungen, steigendem Kostendruck sowie Einsparungen konfrontiert sind. Weitere wichtige Fragen sind die treibenden und hemmenden Faktoren f�r Innovationsaktivit�ten bei Unternehmen in der Sozialwirtschaft.In der Case Study erstellen die Bearbeiterinnen und Bearbeiter eine Branchen- und Wettbewerbsanalyse. Darauf aufbauend wird ein Gesch�ftsmodell f�r ein Unternehmen in der Sozialwirtschaft erarbeitet und die strategische Ausrichtung bestimmt. Dar�ber hinaus wird die erforderliche Unternehmenskultur im Bereich der Sozialwirtschaft analysiert, diskutiert und schlie lich formuliert. Zuletzt gibt es eine Vertriebsanalyse, in der auf die Besonderheiten des Vertriebs von Leistungen in der Sozialwirtschaft eingegangen wird. Die vermittelten Werkzeuge lassen sich auch auf Unternehmen in der Sozialwirtschaft �bertragen, die mit �hnlichen Herausforderungen konfrontiert werden. Dadurch k�nnen die Bearbeiterinnen und Bearbeiter der Case Study das erworbene Wissen in ihrem individuellen beruflichen Kontext anwenden, um Ver�nderungen voranzutreiben.
Eva van Hueth, Wolf Paschen, Max Kuchenbuch sind wissenschaftliche Mitarbeiter an der Leuphana Universität Lüneburg.
Prof. Dr. Lutz Schumacher ist Professor für Personalmanagement und Organisationsentwicklung an der Alice Salomon Hochschule Berlin.
Der Herausgeber der Reihe Christoph Kleineberg ist Projektkoordinator des Inkubator-Projekts Case Studies der Leuphana Universität Lüneburg.
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