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Sparked: Rebellious Leadership Beyond the Ordinary by Hugo Perez

Sparked: Rebellious Leadership Beyond the Ordinary

by Hugo Perez
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Book cover type: Paperback
  • ISBN13: 9781966786924
  • Binding: Paperback
  • Subject: N/A
  • Publisher: Ballast Books
  • Publisher Imprint: Ballast Books
  • Publication Date:
  • Pages: 212
  • Original Price: USD 20.99
  • Language: English
  • Edition: N/A
  • Item Weight: 250 grams
  • BISAC Subject(s): Leadership

Perez, Hugo: - Hugo Pérez is a story-obsessed creative force and the founder of Local Boy Co., a sharp, strategy-first studio known for turning bold ideas into brands that actually connect. A full-stack marketer with a gift for narrative clarity, Hugo has spent over twenty years zigzagging through ad agencies, nonprofits, start-ups, higher ed, and global brands. He's helped Fortune 500 companies and scrappy challengers alike move from forgettable to unforgettable. His work spans award-winning campaigns, nationwide tours, and headline-grabbing moments, like freestyling with the Roots on The Tonight Show. A sought-after speaker and educator, Hugo brings a rebellious energy to every stage and every story, daring leaders to ditch the beige and lead with fire. Sparked is his first book-and his loudest challenge yet to lead a life beyond the ordinary.

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