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Sports Media, Marketing, and Management: Breakthroughs in Research and Practice by Information Reso Management Association

Sports Media, Marketing, and Management: Breakthroughs in Research and Practice

by Information Reso Management Association
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Book cover type: Hardcover
  • ISBN13: 9781522554752
  • Binding: Hardcover
  • Subject: N/A
  • Publisher: Business Science Reference
  • Publisher Imprint: Business Science Reference
  • Publication Date:
  • Pages: 475
  • Original Price: USD 245.0
  • Language: English
  • Edition: N/A
  • Item Weight: 1611 grams
  • BISAC Subject(s): Marketing / General

This title is an IGI Global Core Reference for 2019 as it is one of the best-selling reference books of 2018 within the Business and Management subject area. This publication provides a comprehensive view of the sports industry as it contains timely research on brand management, social media, and sports tourism marketing. Sports Media, Marketing, and Management: Breakthroughs in Research and Practice is a comprehensive reference source for the latest scholarly material on the effectiveness of current methodologies and theories, in an effort to improve promotional activities, management, and the organization of all aspects of the sports industry. Highlighting a range of pertinent topics, such as brand management, social media, and sports tourism marketing, this publication is ideally designed for students, researchers, academicians, professionals, and practitioners as well as scientists and executive managers interested in the marketing strategies of sporting media and events.

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