Stickier Marketing: How to Win Customers in a Digital Age

Name: Stickier Marketing: How to Win Customers in a Digital Age
Brand: Kogan Page
SKU: 9780749471088
Price: 3840.0 INR
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by Grant Leboff

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ISBN13: 9780749471088
Binding: Paperback
Subject: N/A
Publisher: Kogan Page
Publisher Imprint: Kogan Page
Publication Date: February 25, 2014
Pages: 272
Original Price: USD 38.99
Language: English
Edition: 2 Revised edition
Item Weight: 386 grams
BISAC Subject(s): E-Commerce / Digital Marketing

About The Book

In Sticky Marketing Grant Leboff argued that the old marketing system of shouting messages at people was finished, replaced by providing value around your product or service: brands needed to become sticky. This new edition of Sticky Marketing, Stickier Marketing, remains a complete guide to producing effective marketing communications in a world of consumers empowered by new digital technology who do not want to be shouted at but engaged with. It shows readers how providing return on engagement, rather than return on investment, and a customer engagement point, rather than a unique selling point, is what will make the difference in today's cluttered marketing place. Updated throughout, this new edition also includes brand new chapters on content marketing, discovery and mobile marketing.

About The Author

Grant Leboff is the founder of Sticky Marketing Ltd., a consultancy which advises clients on sales and marketing strategies, building their brand and positioning it as market leader in their particular sector. A regular speaker at conferences around the world, he is also a contributor to many business magazines and newspapers including, The Daily Telegraph, The Independent, and The Financial Times. Grant is also the author of the best-selling book, Sales Therapy, published by Wiley.

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