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The 100-Page Subscription Pricing Book: A Short Guide to Mastering SaaS and XaaS Pricing by Felix Mörée

The 100-Page Subscription Pricing Book: A Short Guide to Mastering SaaS and XaaS Pricing

by Felix Mörée
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Book cover type: Hardcover
  • ISBN13: 9781544550077
  • Binding: Hardcover
  • Subject: N/A
  • Publisher: Houndstooth Press
  • Publisher Imprint: Houndstooth Press
  • Publication Date:
  • Pages: 130
  • Original Price: USD 28.99
  • Language: English
  • Edition: N/A
  • Item Weight: 286 grams
  • BISAC Subject(s): Consumer Behavior

Make pricing problems a thing of the past.

You have a fantastic product that customers love, but you are struggling to monetize it properly. No matter how much time you spend looking for answers, you still feel like you're in the dark.

Few things have a greater impact on revenue, retention, and conversion than pricing. Yet most subscription companies leave money on the table because they haven't properly addressed the issue. In The 100-Page Subscription Pricing Book, Felix M�r�e shows founders, executives, and professionals like you how to unlock your product's full potential.

Every bite-sized chapter is packed with concise, practical information for packaging and pricing your subscription. From strategy and design to implementation and governance, whether you're launching a new product or refining an existing strategy, The 100-Page Subscription Pricing Book is the first and last word on every aspect of pricing.

Mörée, Felix: - Felix Mörée is a pricing expert with extensive experience in marketing, packaging, pricing, and sales of subscription-based offerings. A former director at the global pricing firm Simon-Kucher, he is currently a pricing advisor for clients of all sizes, from startups to multinationals. He holds a double degree in engineering physics and economics from Lund University. Felix is also the author of four books on pricing and profitability published in Sweden and Finland. His book Ta Betalt! ("Get Paid!") was named Marketing Book of the Year in Sweden in 2019.

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