The Advice-Based Banker: Guiding Members For Life

Name: The Advice-Based Banker: Guiding Members For Life
Brand: Discipline of Banking Press
SKU: 9798995635901
Price: 2085.0 INR
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by Chad W. Maze

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ISBN13: 9798995635901
Binding: Paperback
Subject: N/A
Publisher: Discipline of Banking Press
Publisher Imprint: Discipline of Banking Press
Publication Date: May 11, 2026
Pages: 170
Original Price: GBP 18.54
Language: English
Edition: N/A
Item Weight: 236 grams
BISAC Subject(s): Consumer Behavior

About The Book

THE ADVICE-BASED BANKER(TM) Guiding Credit Union Members for Life

Most members don't walk into a credit union because they want a financial product. They walk in because they are trying to make a decision - and they're hoping someone will help them think it through.

The difference between a banker members forget and a banker members return to isn't knowledge, credentials, or closing skill. It's a single discipline: the conversation comes before the product.

The Advice-Based Banker(TM) is a practitioner's guide for credit union bankers at every level - from the front-line desk to the senior relationship manager - who want to become the person members trust before they act. Written by a thirty-year banking and credit union executive, this book makes the case that advice-based banking is not a soft skill or a philosophy. It is a structured discipline with a clear framework, a repeatable practice, and a measurable career advantage.

Inside, you will learn:

Why leading with products - even the right products - costs you the relationship before it begins
The Advice-Based Banker Pyramid and how to move from transactional to trusted across every member interaction
The five conversations every banker must master - and how to navigate each one with confidence
How to ask questions that open doors instead of close them
What it actually means to become someone's banker - and how to earn that standing one conversation at a time
How to build a reputation for advice that generates the referrals and retention no sales program can replicate

This is not theory. The ideas in these pages come from what works in real branches, with real members, under real production pressure.

The goal of this book is simple: to help you hear the words every banker quietly hopes for - "I wanted to talk to you before I made this decision."

That sentence is the whole game.

The Advice-Based Banker(TM) is part of the Discipline of Banking(TM) series published by Discipline of Banking Press, an imprint of Camino De Oro Enterprises, LLC.

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