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The Corporate Innovator's Playbook: Turning Ideas Into Profits

by Paul Campbell , Steffen Bartschat
Save 12% Save 12%
Current price ₹1,709.00
Original price ₹1,949.00
Original price ₹1,949.00
Original price ₹1,949.00
(-12%)
₹1,709.00
Current price ₹1,709.00

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Book cover type: Paperback
  • ISBN13: 9798900710877
  • Binding: Paperback
  • Subject: N/A
  • Publisher: Lucent Book Group
  • Publisher Imprint: Lucent Book Group
  • Publication Date:
  • Pages: 250
  • Original Price: GBP 14.99
  • Language: English
  • Edition: N/A
  • Item Weight: 341 grams
  • BISAC Subject(s): Management

Bartschat, Steffen: - Steffen Bartschat (BS, MS, Carnegie Mellon, MS, Stanford Business School) has lived and worked in Silicon Valley for over thirty years, initially as a senior engineering executive at IBM and Electronic Arts before shifting to the startup world. While serving as COO at wearable startup Lumo Bodytech, he advised $20B automotive supplier Faurecia on its Silicon Valley strategy. Steffen now runs a consulting business helping corporates improve their innovation strategies and helping startups grow their business. He is an active angel investor and has served as Board Director for one of his portfolio startups.

Campbell, Paul: - Paul Campbell (MBA, Chicago Booth) is a global innovation leader who has built multi-billion-dollar businesses for companies like HP, Philips, Schneider Electric, and W. L. Gore. As Chief Innovation Officer, he drove capital efficiency and R&D returns, guiding leadership teams to foster cultures that accelerate innovation. Paul has launched new products and business models in health wearables, medical devices, PC gaming, and consumer electronics. He is a Professor of Practice at Hult International Business School, San Francisco, teaching innovation and entrepreneurship, and has served as a guest lecturer at UC Berkeley Haas and a senior advisor to the World Economic Forum.

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