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The Digital Paradigm Shift for a New Business DNA: Implications for Business, Consumers, and Societies

by Andrea Sestino , Luigi Nasta
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Current price ₹3,202.00
Original price ₹4,926.00
Original price ₹4,926.00
Original price ₹4,926.00
(-35%)
₹3,202.00
Current price ₹3,202.00

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Book cover type: Paperback
  • ISBN13: 9783031762406
  • Binding: Paperback
  • Subject: N/A
  • Publisher: Palgrave MacMillan
  • Publisher Imprint: Palgrave MacMillan
  • Publication Date:
  • Pages: 191
  • Original Price: EUR 43.59
  • Language: English
  • Edition: N/A
  • Item Weight: 240 grams
  • BISAC Subject(s): Management

Andrea Sestino is Research Fellow. and Adjunct Professor of Management and Marketing Studies at the Catholic University of Sacred Heart, Italy. He is also Adjunct Professor of Management and Marketing Studies at both Luiss Guido Carli University and Luiss Business School Rome, Italy, and Visiting Lecturer at the School of Business, Innovation and Sustainability, Halmstad University, Sweden. His research interests fall in the areas of digitalization, new technologies and innovation, and its impact on business and consumers.

Luigi Nasta is an Assistant Professor of Management at John Cabot University (Rome, Italy). Additionally, he serves as a Research Fellow and Adjunct Professor at Luiss Business School (Rome, Italy), with a focus on research activities within the Creative Industry Competence Center. He was a visiting researcher at the ARC Centre of Excellence for Creative Industries and Innovation (CCI) at Queensland University of Technology, Australia. His research interests are in the fields of digitalization, business models, technology acceptance and sustainability.

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