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The Internationalization of the Firm: A Reader by Pervez N. Ghauri, Peter J. Buckley

The Internationalization of the Firm: A Reader

by Pervez N. Ghauri , Peter J. Buckley
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Book cover type: Paperback
  • ISBN13: 9781861524010
  • Binding: Paperback
  • Subject: N/A
  • Publisher: Cengage Learning
  • Publisher Imprint: Cengage Learning
  • Publication Date:
  • Pages: 448
  • Original Price: GBP 80.99
  • Language: English
  • Edition: 2 Revised edition
  • Item Weight: 654 grams
  • BISAC Subject(s): Management

The second edition of The Internationalization of the Firm: A Reader offers a detailed analysis of the forces at work in the process of internationalisation. This is the only publication currently available which contains a broad selection of the seminal articles in this field. The Internationalization of the Firm provides comprehensive coverage of the crucial issues in international business research: direct foreign investment, cultural issues and joint ventures, while at the same time presenting the material in a clear and accessible way. The articles are divided into sections, each of them covering the key topics at the heart of internationalization: the main concepts, the internationalization process, foreign market servicing, the multinational firm and the impact of culture on internationalization. The Internationalization of the Firm: A Reader is indispensable reading for all advanced undergraduates, postgraduate and MBA students of international business.

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