The Origins of Famous Brands

Name: The Origins of Famous Brands
Brand: Pen and Sword History
SKU: 9781036133658
Price: 1920.0 INR
Availability: InStock

by Thomas Farrell

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ISBN13: 9781036133658
Binding: Hardcover
Subject: N/A
Publisher: Pen and Sword History
Publisher Imprint: Pen and Sword History
Publication Date: June 11, 2026
Pages: 208
Original Price: GBP 22.0
Language: English
Edition: N/A
Item Weight: 430 grams
BISAC Subject(s): Corporate & Business History

About The Book

Brands surround us, yet their origins reveal ambitious people whose innovations shaped everyday life.

We take brands for granted: they surround us and pervade our everyday life. But have you ever wondered where they come from, and why they became successful?

The histories are sometimes remarkable: how did Reebook emerge from a town in North West England to become one of the leading athletic apparel brands in the world? Ever wondered how McDonald's convinced a sceptical British public to eat hamburgers? Or how Hall's cough drops became the highest-selling sweet in the world? Are you curious as to what really constitutes the secret recipe of Dr Pepper or Lea & Perrins Worcestershire sauce?

This book breaks new ground by combining depth with readability, and uncovers previously forgotten facts. At its heart, this is a story about people: brilliant individuals who defied the odds to succeed, and introduced products that have ultimately improved peoples' lives.

The book covers history from the 18th century with the foundation of the Schweppes, Crosse & Blackwell and Gordon's gin businesses, right up to the present day with modern brands including Greggs and Costa Coffee.

If you want to delve beyond the official company histories and learn the truth, to be entertained, educated, amazed and engaged, then this is the book for you!

About The Author

Farrell, Thomas: - Thomas Farrell was raised in rural North Yorkshire. He received an MA in Modern & Postmodern Literature & Culture from the University of York. Since 2010 he has developed letslookagain.com, a blog that delves into the history of brands and companies. With a passion for food, he works as a chef in the North Yorkshire area.

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