The Path to a Strong Nation Through Brands/品牌强国之路

Name: The Path to a Strong Nation Through Brands/品牌强国之路
Brand: China National Publications Import & Export C
SKU: 9787519915889
Price: 2945.0 INR
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ISBN13: 9787519915889
Binding: Paperback
Subject: N/A
Publisher: China National Publications Import & Export C
Publisher Imprint: China National Publications Import & Export C
Publication Date: April 1, 2024
Pages: 218
Original Price: GBP 25.99
Language: Chinese
Edition: N/A
Item Weight: 472 grams
BISAC Subject(s): Management

About The Book

Illuminating the path to a strong nation with the light of brands. 以品牌之光，照强国之路 This original expanded edition of the book is planned to feature a rich combination of text and images. Based on the program's structure and narration, it delves deeply into brand stories, brand spirit, and the values that brands represent, conveying their social value. The accompanying text is primarily derived from the television program's creative team, with original expansions. The book is organized into four main sections: Brand Overview, Brand Journey, Brand Stories, and Interview Notes. Drawing on program materials provided by China Media Group and the relevant enterprises, and adapted according to the characteristics of book publishing, the content has been moderately revised and polished, with careful attention paid to the transformation from television language to written language. The goal is to achieve an authoritative and accurate, concise and clear, occasionally insightful, lively and interesting, stylish and ambitious work. 本书原创扩容版图书拟采用图文并茂的形式，以节目的架构、解说词为基底，深入挖掘品牌故事、品牌精神、品牌所代表的价值观，传递品牌的社会价值。配套图书的文稿主要源自于电视节目的主创，同时作原创扩容，以品牌概述、品牌历程、品牌故事、采访手记为四大板块，参考总台和相关企业提供的节目素材，根据图书产品的特点适度增减、润色加工，注意处理好电视语言向书面语的转化，力求做到权威准确、简明扼要、时有新见、生动有趣、时尚大气。

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