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Think Like a Brand: Not a Bank - Second Edition

by Kelsey Weaver , Allison Netzer
Save 13% Save 13%
Current price ₹1,246.00
Original price ₹1,436.00
Original price ₹1,436.00
Original price ₹1,436.00
(-13%)
₹1,246.00
Current price ₹1,246.00

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Book cover type: Paperback
  • ISBN13: 9798251793604
  • Binding: Paperback
  • Subject: N/A
  • Publisher: Independently Published
  • Publisher Imprint: Independently Published
  • Publication Date:
  • Pages: 116
  • Original Price: GBP 11.04
  • Language: English
  • Edition: N/A
  • Item Weight: 164 grams
  • BISAC Subject(s): Structural Adjustment

Most financial brands are built to explain the product, but the ones winning right now are built to create pull.

The instinct is to do more, except that more of the wrong thing doesn't build a brand -- it builds noise.

Most financial brands compete on features and comparisons instead of conviction; this book shows you how to fix that.

Who this is for:

CEOs watching inferior competitors win while you struggle to articulate what makes you different.

CMOs stuck in campaign mode without the organizational buy-in to build something that lasts.

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