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Tourism Marketing for Small Businesses

by Steven (Associate Professor, Queensland University of Technology) Pike
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Current price ₹4,991.00
Original price ₹5,069.00
Original price ₹5,069.00
Original price ₹5,069.00
(-2%)
₹4,991.00
Current price ₹4,991.00

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Book cover type: Paperback
  • ISBN13: 9781911396352
  • Binding: Paperback
  • Subject: N/A
  • Publisher: Goodfellow Publishers Limited
  • Publisher Imprint: Goodfellow Publishers Limited
  • Publication Date:
  • Pages: 248
  • Original Price: GBP 38.99
  • Language: English
  • Edition: N/A
  • Item Weight: 500 grams
  • BISAC Subject(s): Industries / Hospitality, Travel & Tourism

This unique text focuses on the application of global marketing principles specifically for small tourism businesses around the world and provides the building block for effective and practical marketing plans.

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