Um estudo sobre as preferências dos consumidores em relação aos sistemas de pagamento online na Índia

Name: Um estudo sobre as preferências dos consumidores em relação aos sistemas de pagamento online na Índia
Brand: Edicoes Nosso Conhecimento
SKU: 9786209813832
Price: 5030.0 INR
Availability: InStock

by Mounika R , Shajitha Banu S

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ISBN13: 9786209813832
Binding: Paperback
Subject: N/A
Publisher: Edicoes Nosso Conhecimento
Publisher Imprint: Edicoes Nosso Conhecimento
Publication Date: March 27, 2026
Pages: 68
Original Price: USD 56.0
Language: Portuguese
Edition: N/A
Item Weight: 105 grams
BISAC Subject(s): General

About The Book

Este projeto examina a prefer�ncia dos consumidores pelos sistemas de pagamento em linha na �ndia e analisa os principais factores que influenciam a sua ado��o e utiliza��o. Com a r�pida expans�o da tecnologia digital e as iniciativas governamentais que promovem uma economia sem dinheiro, as plataformas de pagamento digital, como a UPI, as carteiras m�veis e os cart�es de d�bito e de cr�dito, tornaram-se parte integrante das transac��es financeiras quotidianas. O estudo baseia-se em dados prim�rios recolhidos junto dos inquiridos atrav�s de um question�rio estruturado e centra-se na compreens�o dos n�veis de sensibiliza��o, padr�es de utiliza��o, factores de motiva��o e desafios enfrentados pelos utilizadores. Os resultados revelam que a conveni�ncia, a seguran�a e a facilidade de utiliza��o s�o os principais factores de ado��o, com a UPI a emergir como o modo de pagamento digital mais preferido. No entanto, quest�es como a instabilidade da rede, as falhas nas transac��es e as preocupa��es com a seguran�a continuam a afetar a satisfa��o dos utilizadores. O estudo conclui que, embora os sistemas de pagamento digital sejam amplamente aceites, a melhoria das infra-estruturas, o refor�o das medidas de ciberseguran�a e o aumento da literacia digital s�o essenciais para um crescimento sustentado e um desenvolvimento financeiro inclusivo.

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