Uno studio sulle preferenze dei consumatori riguardo ai sistemi di pagamento online in India

Name: Uno studio sulle preferenze dei consumatori riguardo ai sistemi di pagamento online in India
Brand: Edizioni Sapienza
SKU: 9786209818950
Price: 5030.0 INR
Availability: InStock

by Mounika R , Shajitha Banu S

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ISBN13: 9786209818950
Binding: Paperback
Subject: N/A
Publisher: Edizioni Sapienza
Publisher Imprint: Edizioni Sapienza
Publication Date: March 27, 2026
Pages: 68
Original Price: USD 56.0
Language: Italian
Edition: N/A
Item Weight: 105 grams
BISAC Subject(s): General

About The Book

Questo progetto esamina le preferenze dei consumatori verso i sistemi di pagamento online in India e analizza i fattori chiave che ne influenzano l'adozione e l'utilizzo. Con la rapida espansione della tecnologia digitale e le iniziative governative che promuovono un'economia senza contanti, le piattaforme di pagamento digitale come UPI, portafogli mobili, carte di debito e di credito sono diventate parte integrante delle transazioni finanziarie quotidiane. Lo studio si basa su dati primari raccolti dagli intervistati attraverso un questionario strutturato e si concentra sulla comprensione dei livelli di consapevolezza, dei modelli di utilizzo, dei fattori motivanti e delle sfide affrontate dagli utenti. I risultati rivelano che la convenienza, la sicurezza e la facilit� d'uso sono i principali fattori di adozione, con l'UPI che emerge come la modalit� di pagamento digitale preferita. Tuttavia, problemi come l'instabilit� della rete, i fallimenti delle transazioni e le preoccupazioni sulla sicurezza continuano a influire sulla soddisfazione degli utenti. Lo studio conclude che, sebbene i sistemi di pagamento digitali siano ampiamente accettati, il miglioramento delle infrastrutture, il rafforzamento delle misure di cybersicurezza e l'aumento dell'alfabetizzazione digitale sono essenziali per una crescita sostenuta e uno sviluppo finanziario inclusivo.

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