Unternehmensführung für Dummies

Name: Unternehmensführung für Dummies
Brand: Wiley-Vch
SKU: 9783527719907
Price: 2141.0 INR
Availability: InStock

by Thomas Lauer

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ISBN13: 9783527719907
Binding: Paperback
Subject: N/A
Publisher: Wiley-Vch
Publisher Imprint: Wiley-Vch
Publication Date: October 5, 2022
Pages: 464
Original Price: GBP 22.5
Language: German
Edition: 2. Auflage
Item Weight: 735 grams
BISAC Subject(s): Corporate Governance

About The Book

Unternehmensf�1/4hrung geh�rt zu den K�nigsdisziplinen der BWL, weil hier die Weichen f�1/4r den Erfolg oder Misserfolg eines Unternehmens gestellt werden. Thomas Lauer wappnet Sie mit allem Wichtigen f�1/4r Ihren Schein. Zun�chst erl�utert er das Fundament, die strategische Analyse, und betrachtet dann verschiedene Methoden sowie die Auswahl und Umsetzung. Da die Besch�ftigten die Strategien umsetzen, geht es danach um Mitarbeiterf�1/4hrung und unterschiedliche F�1/4hrungsstile sowie um Leadership und traditionelles Management. Sie erfahren auch etwas �1/4ber die Bedeutung der Unternehmenskultur und die verschiedenen Ans�tze f�1/4r eine Unternehmensethik. Abschlie�Ÿend erhalten Sie Einblicke in die unterschiedlichen Organisationsformen von Unternehmen und in die Herausforderung, wie planvolles Change Management Unternehmen in Zeiten des Wandels stark machen kann. Immer wieder geben zahleiche Praxisbeispiele interessante Einblicke in die Arbeit bekannter Unternehmen.

About The Author

Thomas Lauer studierte Wirtschafts- und Sozialwissenschaften und ist Professor fÃ1/4r UnternehmensfÃ1/4hrung und Allgemeine BWL an der Hochschule Aschaffenburg. Vor seiner Lehrtätigkeit war er GeschäftsfÃ1/4hrer und Senior Consultant in einer Unternehmensberatung.

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