Name: Unternehmertum Im Kreis Ahrweiler: Praxisberichte Von Ceos Über Krisen, Chancen Und Die Zukunft
Brand: Atlantic Books
SKU: 9783662683286
Price: 3608.0 INR
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Unternehmertum Im Kreis Ahrweiler: Praxisberichte Von Ceos Über Krisen, Chancen Und Die Zukunft

by Mareike Heinzen , Jörn Thiele

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ISBN13: 9783662683286
Binding: Paperback
Subject: N/A
Publisher: Springer Gabler
Publisher Imprint: Springer Gabler
Publication Date: March 2, 2024
Pages: 186
Original Price: GBP 29.99
Language: German
Edition: 2024
Item Weight: 345 grams
BISAC Subject(s): Management

About The Book

Wie reagieren UnternehmerInnen kleiner und mittelst�ndischer Unternehmen (KMUs) in Krisenzeiten auf Widrigkeiten und Unsicherheiten? Wie verhalten sich diese Unternehmen, wenn alles zusammenkommt, wie beispielsweise im Kreis Ahrweiler, wo zwischen zwei globalen Krisen, wie der Covid19-Pandemie und den Auswirkungen des Ukraine-Krieges, vom 14. auf den 15. Juli 2021 eine Flutwelle teilweise Firmengeb�ude zerst�rte oder die Infrastruktur f�r lange Zeit lahmlegte? Was k�nnen andere etablierte oder auch potenzielle UnternehmerInnen von diesen besonders krisengesch�ttelten KMUs lernen? Welche internen und externen Rahmenbedingungen sind wichtig, um Unternehmen in Krisenzeiten in einer Region zu unterst�tzen?

Um auf diese Fragen erste Antworten zu finden, portr�tiert dieses Buch 15 namhafte Unternehmen des Kreises Ahrweiler. Gerade in Krisenzeiten packen vor allem auch UnternehmerInnen an, was uns motiviert hat, ihnen ein Buch zu widmen. Hierzu haben wir die Gesch�ftsf�hrerInnenund Eigent�merInnen von aufstrebenden KMUs im Kreis Ahrweiler in mehrst�ndigen Interviews befragt - darunter auch Marktf�hrer und Hidden Champions.

Sie berichten von langj�hrigen Entstehungsgeschichten, Generationenwechseln und Neugr�ndungen, aber auch von Unternehmerf�higkeiten und Innovationsstreben sowie ihrem Umgang mit Herausforderungen und Krisen, wie beispielsweise dem Fachkr�ftemangel oder l�ndlicher Infrastruktur. Die UnternehmerInnen geben hilfreiche Einblicke in ihre Erfolgsrezepte und erl�utern, wie man Krisen auch als Chance begreifen kann. Die mittelst�ndische Wirtschaft zeigt sich als ein wichtiges wirtschaftliches und soziales Standbein im flutbetroffenen Kreis Ahrweiler f�r heute und die Zukunft. Wir haben eine Unternehmergeneration getroffen, die Visionen f�r ein nachhaltiges und zukunftsorientiertes Ahrtal mitbringt und damit Mut macht f�r den Blick nach vorne.

About The Author

Prof. Dr. Mareike Heinzen ist Professorin für Innovationsmanagement und Unternehmensführung am RheinAhrCampus in Remagen der Hochschule Koblenz im Fachbereich Wirtschafts- und Sozialwissenschaften. In Lehre und Forschung arbeitet sie eng mit regionalen UnternehmerInnen zusammen, ist aber durch ihre vorherige wissenschaftliche Laufbahn an der ETH Zürich sowie ihre früheren Managementpositionen bei der Daimler AG auch international vernetzt.
Dr. Jörn Thiele ist als Hochschuldozent an der FOM Hochschule für Oekonomie & Management hauptamtlich tätig. Zuvor war er über 10 Jahre als Unternehmensberater in verschiedensten Branchen unterwegs, wo er unter anderem für Horváth & Partner die Sparte Technologie- und Innovationsmanagement vertreten hat. Seine berufliche Karriere startete der promovierte Elektroingenieur 2007 bei Roche Molecular Diagnostics in der Systementwicklung.

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