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Venturing: Innovation and Business Planning for Entrepreneurs by Marc H. Meyer, Frederick G. Crane

Venturing: Innovation and Business Planning for Entrepreneurs

by Marc H. Meyer , Frederick G. Crane
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Book cover type: Paperback
  • ISBN13: 9781312998421
  • Binding: Paperback
  • Subject: N/A
  • Publisher: Lulu.com
  • Publisher Imprint: Lulu.com
  • Publication Date:
  • Pages: 416
  • Original Price: USD 50.0
  • Language: English
  • Edition: N/A
  • Item Weight: 958 grams
  • BISAC Subject(s): General

Venturing is a pragmatic methods-based book that first helps students conceive, design, and test product and service innovations, develop business models for them, and then create their business plans and investor pitches. The book also delves into different types of investors, stages of investment, and deal structures. It is a perfect book for business planning courses, where the instructor wishes to emphasize innovation and the creation of truly interesting, customer-grounded businesses.

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