Why Start-Ups Fail: Avoiding the Traps on the Path to Commercial Success

Name: Why Start-Ups Fail: Avoiding the Traps on the Path to Commercial Success
Brand: Bloomsbury Business
SKU: 9781399430227
Price: 2480.0 INR
Availability: InStock

by Bernie Bulkin

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ISBN13: 9781399430227
Binding: Hardcover
Subject: N/A
Publisher: Bloomsbury Business
Publisher Imprint: Bloomsbury Business
Publication Date: May 1, 2026
Pages: 240
Original Price: USD 35.0
Language: English
Edition: N/A
Item Weight: 454 grams
BISAC Subject(s): New Business Enterprises

About The Book

A shocking 90% of start-ups fail. Many of these failures are preventable, but you need to understand the causes and how to avoid them - both as an entrepreneur and an investor.

From technology to the market, from leadership to money, there are numerous reasons why your start-up will fail. Bernie Bulkin - who has been at both sides of the investment table - guides you through the six major reasons why start-ups fail, and how to avoid them.

Instead of accepting failure as inevitable, this book breaks down the main reasons why start-ups fail and how to turn them on their head. Whether you're a founder or an investor, if you're going to put in the time, money, and effort to ensure a company succeeds, you should go in with your eyes open. Bernie's common-sense approach offers the experience of a venture capitalist who has been there and done that.

Leadership at all levels makes a difference. Using real-life examples, and applying behavioural economics to venture decision-making, Why Start-Ups Fail spotlights what founders most often lack, and shares the who, how, and why of making a start-up succeed and avoiding the traps blocking your path to commercial success.

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