Winning Her Business: How to Transform the Customer Experience for the World's Most Powerful Consumers

Name: Winning Her Business: How to Transform the Customer Experience for the World's Most Powerful Consumers
Brand: HarperCollins Focus
SKU: 9781400212934
Price: 1481.0 INR
Availability: InStock

by Jessica Hinerangi

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ISBN13: 9781400212934
Binding: Paperback
Subject: N/A
Publisher: HarperCollins Focus
Publisher Imprint: HarperCollins Focus
Publication Date: March 5, 2019
Pages: 256
Original Price: GBP 12.99
Language: N/A
Edition: ITPE Edition
Item Weight: 256 grams
BISAC Subject(s): Consumer Behavior

About The Book

La primera pregunta que le hacen los vendedores a Bridget Brennan, CEO de Female Factor, es siempre la misma: C mo puedo sobrevivir cuando los clientes tienen tantas opciones respecto de d nde comprar mi producto? . Si bien hay muchas estrategias para crecer en ventas, la que ella visualiza es la que muchos vendedores pasar por alto, o sea, la m s obvia: hacer que la experiencia del cliente sea tan grande que quieran invertir su tiempo y dinero con usted. Dado que las mujeres manejan entre el 70% y el 80% del presupuesto de consumo familiar y le otorgan un valor tan alto a la experiencia del servicio, esto parece no tener demasiada ciencia. Sentido com n? S . Pr ctica com n? No. En esta era tecnol gica que se acelera vertiginosamente, hay una necesidad urgente de un nuevo modelo de ventas dirigido a la consumidora que empu a h bilmente su smartphone, instruida en Google, amante de las marcas, y que a menudo conoce m s sobre los productos que desea adquirir que el mismo vendedor que se para frente a ella. En este nuevo libro, Brennan brinda a los profesionales de ventas una gu a para dominar las habilidades necesarias para la comercializaci n en el siglo XXI.

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