Wplyw sieci spolecznościowych na globalną scenę polityczną

Name: Wplyw sieci spolecznościowych na globalną scenę polityczną
Brand: Wydawnictwo Nasza Wiedza
SKU: 9786209710650
Price: 5031.0 INR
Availability: InStock

by Kamran Ahsan , Muhammad Waqas Ali Madni

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ISBN13: 9786209710650
Binding: Paperback
Subject: N/A
Publisher: Wydawnictwo Nasza Wiedza
Publisher Imprint: Wydawnictwo Nasza Wiedza
Publication Date: March 20, 2026
Pages: 72
Original Price: USD 56.0
Language: Polish
Edition: N/A
Item Weight: 109 grams
BISAC Subject(s): Production & Operations Management

About The Book

Media spolecznościowe zasadniczo zmieniają spos�b, w jaki użytkownicy komunikują się, wsp�lpracują, konsumują i tworzą treści. Media te są symbolem jednego z najbardziej przelomowych wplyw�w technologii informacyjnej na biznes, zar�wno w obrębie firmy, jak i poza nią. Media spolecznościowe zrewolucjonizowaly spos�b, w jaki przedsiębiorstwa odnoszą się do rynku, tworząc nową przestrzeń możliwości i wyzwań dla wszystkich aspekt�w dzialalności, od reklamy, promocji i operacji po inwestycje i zarządzanie zasobami ludzkimi. W szczeg�lności media spolecznościowe odegraly kluczową rolę w ostatnich postępach w zakresie przewidywania preferencji konsument�w, nowych technik marketingu peer-to-peer i marketingu kontrowersyjnego oraz prognozowania popytu. Niniejsze badanie opiera się na trzech filarach, tj. serwisach spolecznościowych, polityce i zachowaniach konsument�w. Jak te trzy elementy są ze sobą powiązane. Badanie ma na celu zrozumienie roli serwis�w spolecznościowych w zachowaniach konsument�w oraz tego, jak wplywa na nie polityka, a także tego, w jaki spos�b firmy mogą wykorzystac środowisko spolecznościowe, aby utrzymac motywację konsument�w do swojej marki i pozostac liderem w branży.

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